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With affordability in mind, many others might seek out the racks of local thrift stores (which might not be so local in small towns), or consider purchasing secondhand clothing items from online sites, such as Poshmark or ThredUp.

For those looking for both sustainability and affordable accessibility, there is now another option. In March 2022, Amazon launched Amazon Aware, the online retailer’s latest private brand, a line of consciously created apparel, home, bedding, and beauty and personal care products.

Each item in the Amazon Aware line has been certified as carbon neutral, along with other featured certifications as part of Climate Pledge Friendly program. (Additional products included in the program can be identified on Amazon with the Climate Pledge Friendly logo.)

This program is only one part of Amazon’s growing commitment to reducing waste and increasing the availability of sustainable product options. Co-founded in 2019 with Global Optimism, The Climate Pledge is a community of more than 300 signatories—including JetBlue, Microsoft, and Best Buy—committed to reaching net-zero carbon emissions by 2040.

Amazon Aware: Consciously Created Essentials

Filled with everyday essentials, Amazon Aware is the online retailer’s mindfully created lifestyle brand, with items affordably priced to make sustainability purchases more accessible. Among the standout collections are:

Apparel

This line of everyday staples, such as classic tees, tanks, dresses, activewear and outerwear for both men and women includes garments made with Organic Content Standard (OCS) 100 certified organic cotton or recycled materials. Most notably, the Amazon Aware apparel line features an inclusive sizing range from XXS-7XL.

Beauty & Personal Care

The beauty and personal line includes cleansers, moisturizers, body wash, lotions, and creams, all EWG-verified (a mark that represents the strictest criteria for harmful chemicals and good manufacturing practices), vegan, and formulated without fragrances. Each product also comes in refillable glass or aluminum containers to reduce single-use plastic waste.

Home & Bedding Products

Household essentials include recycled toiler paper, paper towels, and reusable cleaning cloths. All paper products are made from 100% recycled paper, with no added dyes, inks or fragrances, and come in plastic-free packaging.

Bedding products, such as sheets and duvet covers, are created from Global Organic Textile Standard (GOTS) certified organic cotton and certified as Made in Green by Oeko-Tex.

With so many new options to choose from, these are our top picks from the new Amazon Aware collection.

Best Amazon Aware Apparel

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100% Organic Cotton Sleepwear Tank

Made with Organic Content Standard (OCS) 100 certified organic cotton, this ultra-soft and lightweight tank makes for the ultimate loungewear top.

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Rib Crewneck Sweater

Who doesn’t love a classic sweater for fall and winter outfits? This wardrobe essential is also made with Ecovero Viscose, derived from renewable wood sources.

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Unisex 3-Pack Crew Socks

Don’t neglect your sock drawer! This three-pack of socks is made of lightweight cotton and will quickly become your everyday sock.

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Perfect Short Sleeve T-Shirt

Who doesn’t love the perfect fitting t-shirt? This fitted, but oh-so-comfortable t-shirt will be the most worn staple in your entire closet!

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100% Recycled Polyester Sherpa Jacket

A boxy fit on this cozy sherpa jacket makes it the perfect layering piece as the weather gets colder. Combine that with a soft inner lining, it’s comfortable and warm outerwear to add to your closet.

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Fleece Sweatpants

A great pair of sweatpants are high on our list of must-haves. This pair of cozy fleece sweatpants are made with a Tencel Lyocell blend, created from renewable wood sourced from certified sustainable forests. This blend is also produced using a closed loop process that helps to save water, energy and use fewer chemicals.

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Utility Shirt

You would never guess that this incredibly soft knit top was made with Global Recycled Standard (GRS) certified recycled polyester. With just a hint of stretch, this is a top that looks just as good tucked as it does unbuttoned.

Best Amazon Aware Beauty & Personal Care

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Balancing Face Cleanser

For those with oily or combination skin, this gentle cleanser is vegan, free of fragrance, and uses arnica and calendula extracts to clean and balance skin without leaving it dry. Not only that but each Amazon Aware beauty product is made with an eco-friendly, 100% recycled aluminum bottle that can be refilled and reused to reduce single-use plastic.

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Hydrating Face Moisturizer

An option for those with dry or normal skin, this moisturizer combines avocado and sunflower seed, squalane, and cocoa butter to nourish and hydrate skin without a greasy feeling.

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Daily Body Lotion

Another sustainable beauty product, this fragrance-free body lotion is perfect for everyday use.

Best Amazon Aware Products For Your Home

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All Purpose Cleaning Cloth

An easy, sustainable way to reduce paper waste, these reusable cloths can be used with household cleaners and simply tossed into the washing machine when finished.

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100% Organic Cotton Duvet Cover Set

A lightweight sheet set made from organic cotton, this bedding comes in a reusable organic cotton bag, an eco-friendly packaging alternative to plastic.

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100% Organic Cotton Plush Bath Towels

A set of four bath towels (or choose hand towels or washcloths), these soft, fluffy towels feel like your favorite hotel towels. Not only is the cotton thick and luxurious, they are certified as Made in Green by Oeko-Tex.