15 Sustainable BIPOC Beauty Brands You Shouldn’t Pass Up
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Sustainability is no longer a trend, but a lifestyle. The beauty and makeup industry continues to embark on new paths and processes to include sustainability through various facets of its business practices. This includes everything from their choice of ingredients and all-natural formulas to how it is all produced–even the aesthetically pleasing packaging it comes in!
While there are so many beauty brands to choose from, finding ways to support BIPOC-owned or -founded businesses is a new way to shop with purpose. These beauty brands are also forging their way with new sustainable practices and focusing on being inclusive of all skin colors, skin types, sensitivities, and characteristics unique to Black, Latinx, and Asian communities. In short, BIPOC beauty brands are creating products that are more inclusive and safe for all.
15 BIPOC Sustainable Makeup & Beauty Brands
I’m sure you’ll find your next favorite beauty product from our list of sustainable makeup and beauty brands below!
Price Reference (average price):
$ | Under $20
$$ | Between $20-$40
$$$ | More than $40
Fenty Beauty
We’re not new to Fenty Beauty, but if you are, you’re about to become a fan of their beauty products. Rihanna has made a conscious effort to create a clean makeup and skincare line that is made with cruelty-free formulas and recyclable packaging. Fenty Beauty embraces the 3 “Rs” in a sustainable, Earth-conscious lifestyle: Reduce, Reuse, and Recycle. Rihanna shares, “Nobody is perfect, but I really believe we can try our best to do right and we’ll keep evolving as we go.” She encourages all of us to do the same!
Popular Products:
Image: Sephora
Image: Sephora
Pro Kiss'r Luscious Lip Balm
Price: $
A sheer lip balm that is smooth, safe for your lips, and lasts all day long
Image: Sephora
Eaze Drop Blurring Skin Tint
Price: $$
A face tint that comes in over 20 shades, it’s perfect for a natural makeup look.
Brown Girl Jane
Brown Girl Jane is a trailblazer in the beauty and wellness industry, and the winner of various awards for Best in Beauty by Instyle, Allure, and Popsugar. Named as one of the 100 Most Powerful Women by Entrepreneur Magazine, Founder Malaika Jones aims to shake up the beauty industry by making this Black-owned brand safe, all-natural, and more reflective of what beauty is..that is, keeping inclusivity and accessibility in mind. Brown Girl Jane just makes shopping with a purpose safer and so much easier!
Popular Products:
Image: Nordstrom
The Wanderlust Collection
Price: $$$
A trio of luxurious perfumes that will make you smell heavenly with all-natural ingredients.
Sugardoh
Created by female BIPOC entrepreneur, Aliyah Marandiz, Sugardoh is a plant-based personal care company that is best known for its sugaring products, a hair removal process that started centuries ago in Egypt. The honey-like paste is used to gently remove body hair from "pits to pubes" and is made of all-natural ingredients. Marandiz wanted to focus on a formula that was safe for all skin types and easy to do in the comfort of your own home. Plus, the “sugardoh” is 100% compostable, creating a new kind of sustainable body care: one made with minimal ingredients and little waste.
Popular Products:
Image: Ulta
Pits To Pubes Sugaring Kit
Price: $$
Get started with at-home sugaring with this easy-to-use vegan formula!
Image: Ulta
Post Sugaring Soothing Gel
Price: $
An eco-friendly calming gel to protect and care for your skin after removing unwanted hair!
Nyakio
Nyakio is a woman- and Black-owned brand creating affordable beauty products with African origins and traditions. The founder, Nyakio Grieco, founded Nyakio in 2002 and has pioneered her way through the beauty industry. The recipes for all of her beauty products are not only eco-friendly, but contain all-natural ingredients that are each connected to her African roots. Nyakio offers a collection of beauty oils and creams that focus on moisturizing, restoring, and brightening. A powerful trio to having healthy skin!
Popular Products:
Image: Amazon
Marula & Neroli Brightening Oil
Price: $
Made with herbal extracts, this brightening oil will help you maintain your natural, radiant glow.
Image: Amazon
Sweet Cleansing Oil Balm
Price: $
A cleansing balm made with almond oil to aid in deeply cleaning your face.
Topicals
Topicals is a new Black-owned skincare brand that caters to all skin colors and types with their line of scientifically-backed skincare. With research from clinical studies, they have become a partner in the development of new skincare that is both effective, yet gentle on your skin. This is why all of Topicals’ products are free from dyes and animal testing–it ensures that their products are safe and will keep you free from any uncomfortable flare-ups. Another bonus is their colorful and eye-catching packaging (which I can not get enough of!).
Mental Health Advocacy: Topicals donates a percentage of profits to various mental health organizations, such as Therapy For Black Girls, Sad Girls Club, and JED Foundation, to champion for those that need it most.
Popular Products:
Image: Sephora
Mini Faded Serum
Price: $
Meant for all ethnicities and skin shades, this hyperpigmentation-safe serum visibly reduces stubborn discoloration and scars.
Image: Sephora
Faded Under Eye Brightening Eye Mask
Price: $
Hydrogel eye masks will brighten up your face even on your gloomiest days.
Image: Sephora
Like Butter Moisturizer
Price: $
Ideal for sensitive, eczema-prone skin, it will soothe and nourish your whole face and body with safe-for-all ingredients.
The Honest Company
Honest Company has been around for over a decade and continues to positively impact the beauty industry and our planet. It was founded by Mexican-American actress and entrepreneur, Jessica Alba, who has been very transparent about the ways in which Honest is a sustainable company. Alba refuses to use any ingredients included on the "NO List," instead opting for eco-friendly alternatives, making Honest’s products both cleaner and safer for all skin types, while also continuing to innovate its production processes by utilizing “green chemistry” and packaging made from recycled materials.
Popular Products:
Image: Ulta
2-in-1 Extreme Length Mascara + Lash Primer
Price: $
A makeup classic, this smooth black mascara delivers major length and extra high lift.
Image: Ulta
CCC Clean Tinted Moisturizer
Price: $
A tinted moisturizer that protects, soothes, and nourishes skin all day.
Image: Ulta
Organic Beauty Facial Oil
Price: $
Loaded with jojoba, avocado, and apricot oils to replenish skin when it is at its worst.
Tower28 Beauty
Tower28 Beauty boldly shares that all of their beauty products are: “Non-irritating, non-toxic, non-irritating, vegan + cruelty-free.” Can’t get much cleaner than that! Originally from Southern California where her parents immigrated to the United States in the 1970s, founder and CEO, Amy Liu, is a first-generation Asian entrepreneur. She started her beauty and skincare brand after struggling with eczema for the majority of her life and dealing with the challenges that surrounded finding products that would not irritate her skin. Tower28 has a full collection of products, ranging from skincare to all-natural makeup that is safe for everyone!
Popular Products:
Image: Sephora
ShineOn Lip Jelly Non-Sticky Gloss
Price: $
Their best-selling product from one of the best sustainable beauty brands!
Image: Sephora
SOS Intensive Redness Relief Spray
Price: $
A facial spray that brings your face back to life, especially for the most sensitive skin.
Image: Sephora
SunnyDays SPF 30 Tinted Foundation
Price: $$
This lightweight tinted SPF protects your skin from damage caused by the sun or harmful blue light.
Cocokind
Priscilla Tsai founded Cocokind in 2015 after working on Wall Street as an investment banker. As an Asian-American woman, she has reached major success with her company by creating plant-based skincare products that are healthy for both your body and the planet. Cocokind is committed to being transparent about its manufacturing processes, the natural ingredients used in each formula, and even the amount of carbon emission used in its factories. Tsai is not only committed to taking care of the planet, but also building an honest and open relationship with all of Cocokind's consumers.
Popular Products:
Image: Ulta
Oil to Milk Cleanser
Price: $
A gentle oat cleanser that purifies and protects your skin at the same time!
Image: Ulta
Texture Smoothing Cream
Price: $
A lightweight cream that soothes, making your skin look better than it was before.
Urban Hydration
Urban Hydration is a certified female-founded and Black-owned business that is focused on healthy skin and hair! Created by husband and wife duo, Psyche and Vontoba Terry, they felt motivated to create products that they could use to create a healthier, cleaner, and more affordable beauty routine for themselves and their whole family. The Urban Hydration line has now expanded to include shampoos, conditioners, face washes, and body soaps.
On top of their family-focused, sustainable beauty products, they have also partnered with WATERisLIFE to give charitable donations to make clean water more accessible.
Popular Products:
Image: Ulta
Aloe Vera Leaf Face Wash
Price: $
A highly-rated, ultra-affordable face wash blended with all the natural vitamins for healthy skin.
Image: Ulta
Aloe Vera Leaf Face & Body Soap
Price: $
The popular face wash comes in a bar soap form that’s sulfate-free and gentle for your whole body!
Image: Ulta
Aloe Vera Leaf Spot Cream
Price: $
A spot cream to brighten any dark blemishes while hydrating your skin from head to toe.
Treslúce Beauty
From a young age, artist and beauty maven, Becky G, enjoyed playing with makeup and all types of colors, leading her to create a full line of carefully formulated, vegan-friendly products, known as Treslúce Beauty. Each product has a story that relates to her Mexican heritage and Latinx culture, which inspires her to use the boldest and brightest colors–this includes her eyeshadow palettes, eyeliners, and award-winning blushes!
Popular Products:
Image: Ulta
Hello, Brows! Dual-Ended Brow Pencil
Price: $
This very affordable, cruelty-free eyebrow pencil will get the job done!
Image: Ulta
Empower Me Matte Lipstick
Price: $
A long-lasting, creamy red lipstick made with an ultra-safe formula to try this year!
CurlMix
Curlmix is another BIPOC beauty brand to try this year if you have luscious, curly hair. They are a Black-owned, female-founded company that sells curly-girl hair products to keep your voluminous and bouncy hair natural, clean, and healthy. They believe in making curly hair care easier and more efficient with products that are just as effective, but with minimal use. Plus, all of their products are handmade in the USA with clean, non-toxic ingredients. Try out their notable hair-washing program and products to revive your beautiful hair!
Popular Products:
Image: Ulta
Wash & Go Shampoo
Price: $
The first step of the washing program is to cleanse your hair without drying and removing the natural oils.
Image: Ulta
Wash & Go Curly Moisturizer
Price: $
A lightweight formula for curly and wavy hair to keep its bounce and shine all the time with the safest ingredients!
Mented
Mented was founded by two friends, KJ Miller and Amanda E. Johnson, who knew the difficulties of finding the perfect nude lipstick for their skin color well. From this struggle, Mented was born! As a Black-owned beauty brand, they wanted to create a nude lipstick that applies to all skin types and colors–from light to tan to dark skin tones. While each of their lipstick formulas is vegan, paraben-free, non-toxic, and cruelty-free, they also offer an array of other makeup products for you to revamp your routine!
Popular Products:
Image: Ulta
Perfect Prime Primer Stick
Price: $
A blurring stick to keep to minimize pores, blemishes, or scars!
Image: Ulta
Everyday Eyeshadow Palette
Price: $$
All the natural colors that you need to keep your beauty routine looking clean and elevated.
Image: Ulta
Balms Away Coconut Lip Treatment
Price: $
A multi-use balm to keep your lips, cuticles, and skin hydrated.
Bomba Curls
Having curly hair may mean having extra steps in your hair care routine, but Bomba Curls aims to celebrate everyone’s curls! It shouldn’t be a hassle to show off your curls and Lulu Cordero, the founder of Bomba Curls, wants to make it even easier. With an array of products that help protect the scalp and promote healthier hair growth, each product is made of safe, pure, and organic ingredients that are kind to your body and Mother Earth. The packaging and design are also hard to resist!
Popular Products:
Image: Nordstrom
Forbidden Hair Mask
Price: $$
A deep conditioning mask with a botanical formula to protect your curliest hair and promote stronger hair growth!
BrioGeo
Nancy Twine, founder and CEO of BrioGeo, states, “We should treat our hair the same way we treat our skin; by nurturing it with ingredients that detoxify, hydrate, and protect.” After moving to New York City and realizing that the natural hair products on the market just weren't that great, Twine decided that she wanted to improve them. She developed her creations from her grandmother’s at-home recipes, and soon, the BrioGeo line was born. Now, the product list seems nearly endless–shampoos, conditioners, masks, oils, brushes, and even towels–to completely upgrade your all-natural hair routine.
Popular Products:
Image: Nordstrom
Image: Nordstrom
Mega Moisture 3-in-1 Leave-in Spray
Price: $
A 3-in-1 leave-in conditioner with fruits and veggies to take care of your beautiful hair!
Image: Nordstrom
Don’t Despair, Repair! Deep Conditioning Mask
Price: $$
A sustainably-made hair mask that TikTok raves about!
Buttah Skin
The founder of Buttah Skin, Dorian Renaud, learned that shea butter was his skin’s saving grace through a modeling job. Having grown up with acne and scars, he discovered that by combining shea butter with a vitamin C serum, he had created something that would benefit melanin-rich skin. As a Black-owned business, Buttah Skin aims to create products for all and wants everyone to achieve their healthy skincare goals through sustainably-made soaps, cleansers, creams, balms, and moisturizers.
Popular Products:
Image: Nordstrom
Skin-Transforming Kit
Price: $$$
A worthy three-piece gift set that enriches, soothes, and softens skin.
Image: Nordstrom
Black Gold Skin Polishing Bar Soap
Price: $
A bar soap that blends cocoa butter, shea butter, and activated culture to even out complexion–from head to toe.
Image: Nordstrom
AHA/BHA Rosewater Toner
Price: $$
A floral toner that helps your skin be its natural self…but better.