Yes, Your Skincare Routine Order Matters—The Correct Way, According To Experts

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When it comes to our face, most of us know that having a regular skin care routine is important. What we don’t always know, is which steps to do and in what order. According to Licensed Esthetician Jenny Leazer, this is a common skincare query.

“A lot of my clients sometimes feel like it’s a silly question, but it’s actually super important,” she explained. “Once you learn the steps of a good routine that supports your skin, everything really starts to fall into place and you’ll see even better results from your products.”

As a simple rule of thumb, Leazer recommends applying products thickest to thinnest. She explains that thinner products, such as toners and water-based serums, are formulated to penetrate the skin faster than thicker creams and oil-based serums. Applying them by order of thickness ensures that each layer is properly absorbed and that your skin is able to metabolize all of the nutrition from your skincare. 

Additionally, your morning skincare needs will be different from nighttime, so the steps of your routine will vary according to time of day. Read on for a step-by-step breakdown of the best skincare routine order for AM and PM, according to a licensed esthetician.

Here’s The Best Skincare Routine Order to Apply Products (And Why It Matters!)

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How to: Morning Skincare Routine Steps

Step One: Cleansing

Why it’s important: Gentle cleansing in the morning removes excess sweat, oils and bacteria that may have accumulated while sleeping.

How to cleanse: For best results, spend about two minutes gently massaging your face as you cleanse. This stimulates circulation, which is naturally rejuvenating and promotes a healthy glow!

Other recommendations: If your skin is sensitive or dry, an oil-based or creamy cleanser is best for daily use. If you have combination or oily skin, look for a gel-based cleanser but avoid active ingredients such as benzoyl peroxide or salicylic acid, as these can be too harsh for everyday use.

Our Picks:


Best Skincare Routine Order - Fresh Soy Face Cleanser

Image: Sephora


Best Skincare Routine Order - La Roche Posay Hydrating Gentle Cleanser

Image: Amazon

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Step Two: Exfoliation (1-3x weekly)

Why it’s important: Exfoliating is helpful to keep skin rejuvenating and ridding itself of dead skin cells, which can accumulate and contribute to a buildup on the skin’s surface. 

How to exfoliate: Exfoliation is something that should not be done daily, as too much exfoliation can damage the skin. Instead, make it a goal to exfoliate 1-3 times per week with a gentle scrub or chemical exfoliant, such as a mask containing alpha-hydroxy acids.

Other recommendations: If you are new to exfoliation, start slow and work your way up to multiple times weekly. If you notice signs of redness or flaking skin, skip exfoliation and resume only after your skin is no longer irritated. 

Our Picks:


Best Skincare Routine Order - Dermalogica Daily Microfoliant Refillable Exfoliator

Image: Sephora


Best Skincare Routine Order - Paula's Choice 2% BHA Liquid Exfoliant

Image: Amazon

Step Three: Toner

Why it’s important: Toner works as an extension of the cleansing process, removing anything your cleanser missed and rebalancing the skin’s natural pH so that it is prepped to absorb other products.

How to apply toner: Toner works best when applied to a cotton round or reusable wipe. Swipe the product over your whole face and neck.

Other recommendations: Most skin types can benefit from a hydrating toner. Look for a toner that is alcohol-free or one that contains hydrating ingredients, such as hyaluronic acid. Toner also works great to prep the skin before makeup.

Our Picks:

Best Skincare Routine Order - Glow Recipe  Watermelon Glow Toner

Image: Sephora


Best Skincare Routine Order - Dermalogica Clear Start Micro Pore Mist

Image: Ulta

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close up of skin on woman's cheek

Step Four: Serums

Why it’s important: Serums provide super-concentrated active ingredients that do much of the work to transform our skin.

How to use serums: For best results, apply serums about thirty seconds after cleansing and toning. Apply to clean, dry skin and allow each layer to absorb before applying the next. This prevents buildup on the skin and wasted product.

Other recommendations: For the morning, vitamin C is a daily must as it helps protect the skin and boost its immunity. It works to repair, boost collagen-synthesis, and naturally brighten the skin. If you have time for two serums, a hydrating serum, such pure hyaluronic acid, is also beneficial.

Our Picks:

Best Skincare Routine Order - Skinceuticals CE Ferulic

Image: Dermstore

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C E Ferulic

Skinceuticals


Best Skincare Routine Order - TULA Skincare Brightening Treatment Vitamin C Drops

Image: Sephora

Step Five: Moisturizer

Why it’s important: Hydration is critical for all skin types. Lack of moisture can exacerbate issues such as acne and inflammation and can also accelerate signs of aging. By hydrating the skin in the morning, you help protect it from the elements throughout the day. 

How to moisturize: Apply a light layer of moisturizer after your serums to really lock in all the layers of your skincare. 

Other recommendations: For acne-prone or combination skin, it’s still important to moisturize, even during a breakout. Look for products that are oil-free and labeled “non-comedogenic,” as these are designed to hydrate the skin without clogging pores.

Our Picks:

Best Skincare Routine Order - Drunk Elephant Protini Polypeptide Cream

Image: Sephora

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Best Skincare Routine Order - Cetaphil Daily Oil-Free Hydrating Lotion

Image: Amazon

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Step Six: Sun Protection

Why it’s important: Use of an SPF product is probably the most important step in any skincare routine. Sunscreens and other SPF products protect the skin against UV damage, which can cause hyperpigmentation, premature aging, inflammation, and increased risk of skin cancer.

How to use SPF: Apply your sun protection as the last step in the AM. Use a generous amount to cover the entire face and neck. Also be sure to re-apply every two hours if you will be in the sun.

Other recommendations: If you use exfoliating ingredients or retinol products, it is especially important to incorporate an SPF, as these ingredients can make your skin more sun sensitive. 

Our Picks:

Best Skincare Routine Order - Elta MD UV Clear Sunscreen

Image: Dermstore


Best Skincare Routine Order - First Aid Beauty Mineral Sunscreen

Image: Sephora

woman applying serum to hand skincare

How to: Evening Skincare Routine Steps

Step One: Cleansing

Why it’s important: Cleansing at night is even more important than in the AM, to remove any makeup, dirt, pollution, or other impurities that may stick to the skin throughout the day.

How to cleanse: Similar to in the morning, spend about two minutes thoroughly cleansing and massaging the skin, before removing your cleanser with a washcloth and lukewarm water.

Other recommendations: Creamy cleansers work best for makeup removal. However, if you prefer a gel cleanser, you can also do a double cleanse with a gentle gel cleanser to remove excess makeup.

Our Picks:

Best Skincare Routine Order - Farmacy Green Clean Makeup Remover

Image: Sephora


Best Skincare Routine Order - Clinique Take The Day Off Balm

Image: Sephora

Step Two: Serums

Why it’s important: The skin is very receptive to absorbing products overnight while we rest, so nighttime is a great time to infuse a little more nutrition into your routine. For the PM, retinol serums are ideal for most skin types. These products help boost the skin’s natural turnover to rejuvenate aging skin, as well as repair damage from acne and hyperpigmentation.

How to use serums: Just as you would in the morning, apply your serum to clean, dry skin. Pat it in gently, giving it time to absorb. 

Other recommendations: If you are new to retinol, start slow with a low percentage, and work your way up. Retinol should be avoided while pregnant or breastfeeding, but you can use a gentle alternative, such as Vitamin A, as a substitute in the interim. 

Our Picks:

Best Skincare Routine Order - Bareminerals Ageless Night Concentrate

Image: Ulta


Best Skincare Routine Order - The Inkey List Retinol Serum

Image: Sephora

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Retinol Anti-Aging Serum

The INKEY List

Step Three: Moisturizer

Why it’s important: Even if you moisturize during the day, the skin can still benefit from a second boost of hydration before bedtime. 

How to moisturize: After letting serums absorb, gently massage your moisturizer into the skin. Don’t forget to apply to the neck as well!

Other recommendations: Apply a thin layer if you are oily or have combination skin. For dry or aging skin, you can apply a thicker layer or even use a thicker cream at night, if you like. 

Our Picks:

Best Skincare Routine Order - Summer Fridays Jet Lag Mask

Image: Sephora

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Jet Lag Mask

Summer Fridays


Best Skincare Routine Order - Cerave Moisturizing Cream

Image: Amazon

Step Four: Facial Oil

Why it’s important: Although many people fear adding oil to their skin, the truth is that all skin types can benefit from incorporating a facial oil, as these help to repair and soothe the skin.

How to use facial oil: Facial oil can be applied before or after moisturizer. You can also experiment with adding a few drops of oil into your moisturizer to start. Apply and allow it to absorb overnight. 

Other recommendations: Facial oils come in many varieties. If you are new to facial oil, start with a pure oil such as squalane or jojoba. These are very similar to our skin’s natural sebum and help to rebalance the skin’s natural oil production.

Our Picks:

Best Skincare Routine Order - Clarins Santal Face Treatment Oil

Image: Sephora


Best Skincare Routine Order - Indie Lee Squalane Facial Oil

Image: Sephora

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Skincare Ingredient Combinations to Avoid:

While layering products is part of any good routine, it’s important to know that not all ingredients play well together. Here are a few you’ll want to avoid mixing:

Vitamin C + Copper Peptides or Alpha-Hydroxy Acids

While all of these powerhouse ingredients are amazing by themselves, together they equal too much of a good thing and can overwhelm the skin. Instead, alternate days that you use these ingredients or pick just one at a time to focus on.

Vitamin C + Vitamin A

These two ingredients both belong in your daily routine, just not at the same time. Vitamin C should always be used in the morning to protect the skin from the sun. Vitamin A can make this skin more sun sensitive, so save it for nighttime only. 

Alpha-Hydroxy Acids + Retinol

Similar to vitamin C and AHAs, the combination of retinol with other actives can be too much for the skin to handle at once, leaving it more vulnerable to sun damage. To avoid this, use retinol only at night and only exfoliate with AHAs in the AM, several times weekly. 

Alpha-Hydroxy Acids + Salicylic Acid or Benzoyl Peroxide

When treating acne, it can be tempting to load up on these active exfoliants. However, too many harsh or drying ingredients can actually irritate acne and cause the skin to overproduce oil to compensate. Stick to one treatment at a time and give the skin a day or two to repair in between. 

woman applying skincare in the bathroom

Creating a Beginner-Friendly Skincare Routine

If you’re new to skincare, on-the-go, or just want to cover all your bases using minimal steps, Leazer says you can absolutely simplify your skincare by paring it down to just a few products.

For daily skincare in just three steps, Leazer-Ragolia recommends the following:

For the Morning:

Step One: Cleanse
Step Two: Vitamin C Serum
Step Three: Hydrating SPF

For the Evening:

Step One: Cleanse
Step Two: Retinol or Vitamin A Serum
Step Three: Moisturizer

“For my minimalist clients, it’s all about zeroing in on your goals, while also keeping the bigger picture of your skin health in mind. We want to make sure we are choosing products that do a bit of both,” she said. “Luckily, skincare technology is making more and more products that multitask. It’s very doable to use just 3 or 4 products and cover all of your bases.”

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Ashley Rollins

Black coffee drinker. Crossword puzzle enthusiast. Anonymous short story writer. Cat whisperer. A lover of thrifted vintage finds, you’ll most often find her lost in an antique shop in a tiny town on the Oregon coast when not cozied up at home in Portland.

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